Other notes

Why Ecwid/Postlight?

This eCommerce platform was selected for the initial integration because of its ease of use and the availability of a free plan for up to 10 products. Any other platform (ie. SquareSpace, Shopify) can be used as well through the import CSV products and categories feature.

How are products selected for ads?

For "random" type product ads the system tracks which products the user has already seen and randomly displays the products that the user has not seen yet. It also tracks the number of views for each product (by user) and makes sure that they are viewed equally.