Ad statistics and performance

For each of your ads listed in the "My Advertisements" view, some analytics data is displayed:

Left side: Details

On the left side under "Ad details", some current numbers are listed:

• Start date - date that ad will begin showing.
• End Date - the ad will display until the end of this date.
• Current rate - the current daily rate per channel for the ad.
• Current top rate - the top rate that any ad is currently paying for any of the channels that this ad is on.
• Current rank - indicates how many ads are currently paying more than this one for any of the same channels.

Right side: Statistics

The view and click statistics for the ad over the last day, seven days, and 30 days are listed here. The cost and ranking numbers are all based on actual figures from each day in each period. These figures give the advertiser an indication of the effect of ranking on clicks.